“SEO, or Search Engine Optimization, is the practice of enhancing a website’s visibility in search engine results. By optimizing various on-page and off-page elements, businesses aim to rank higher in SERPs, thereby attracting more organic traffic and potential customers. The process involves a blend of keyword research, high-quality content creation, backlink building, and ongoing analysis to adapt to search engine algorithms. Mastering SEO is essential for any business seeking to establish a robust online presence.”